There’s no shortage of blog posts and articles about the growing popularity and success of Pinterest lately. So what’s all the fuss about?
Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. (taken from Pinterest website)
This report on Shareaholic ‘Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined‘ also shows impressive statistics. Recommended reading if you are thinking of using Pinterest to help market your brand.
My experience with Pinterest so far
I have a client who hires venues around the world for weddings and other special occasions. Because the venues are stunning buildings in beautiful settings, Pinterest is perfect to help him share photos of the venues he has to hire, reaching out directly to his target audience (people interested in weddings and travel).
Within a few hours of uploading around 20 venue photos to Pinterest, about 15 different people had either repinned the photos to their accounts, or ‘liked’ the photos similar to how people ‘like’ content on Facebook.
Pinterest is certainly an impressive platform, with a massive audience (predominantly female) who enjoy sharing content covering many different topics and interests.
Pinterest is still fairly new, so I would certainly recommend getting involved and trying it out. However, remember each business is unique and not every platform or digital marketing channel will be suitable for every business.
Experiment with some different marketing strategies to start visually engaging customers with your business and brand.
If you don’t have your own web content to pin up, share content from other websites or repin other users content, to help start connecting with your target audience.
Matt Wright (14/02/2012)
